Global B2C Content, UX & CRO | Deliveroo

Global content optimisation and CRO programme

Led sitewide content optimisation and experimentation across global markets, delivering E-E-A-T-driven content improvements and CRO testing for homepage and key journeys.

Delivered 10–60% organic traffic growth and 2–4% conversion rate uplift. Initiated early product content testing in response to Google’s generative SERP developments in 2022.

Created a suite of full funnel, multi-lingual product marketing and demand gen assets. Leveraging these via web, CRM, app and social.