About me
I’m a 'full‑stack' marketer, working in Manchester and London.
I turn specialist products and services knowledge into content people actually want. Since 2010 I’ve built and led brand content engines across web, social and CRM, for global and UK brands in tech, hospitality, finance and more.
What I do
- Strategy that sells: full‑funnel content plans tied to audience need, not vanity metrics.
- Multichannel execution: web builds, SEO, LinkedIn, email nurture, video, events and digital PR.
- Localization that works: messages adapted by market, language and platform, not just translated.
- Measurable impact: traffic growth, conversion lift and revenue‑linked campaigns.
How I work
- Maths and magic: data‑anchored storytelling.
- Fast, hands‑on, no fluff: I set the direction and deliver the work.
- Inclusive by design: meaningful LGBTQ+ initiatives, not rainbow‑logo soup — including bringing Pride to life at Deliveroo.
Some of my favourite work has been LGBTQ+ spotlight moments,
like calling out Brand's 'rainbow logo soup' Pride campaigns,
