Simplyhealth & Denplan (B2B & B2C)

Developed and delivered content strategy and production for regulated healthcare brands Simplyhealth and Denplan.

Created integrated on- and off-site content programmes for corporate (B2B, B2B2C) and consumer (B2C) audiences, including a lead-nurture campaign website for Denplan.

Integrated campaigns across web, CRM, event and partner marketing included employer and employee branded visual and video assets, longform reports, guides as well as print-media takeaways for B2B intermediaries events.